Microsoft's new content usage rules allow us to make money from gaming videos

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Microsoft's new content usage rules allow us to make money from gaming videos

Post  Colne Crusader on Mon Jan 12, 2015 2:50 pm

New set of rules allows Let's Players and streamers to make money.

Microsoft has officially given its stance on Let's Play and game streaming videos, and it's good news for players who like to capture their gameplay.

The company has stated that players who make gameplay footage available through either YouTube or Twitch are allowed to monetise those videos with ads, as long as they follow a new set of Game Content Usage rules

"We're encouraging you to create and redistribute your items," the new rules state. "You may post the items on your own site or you may link to a third-party site containing your Items if you'd prefer to store them there, so long as the third-party site does not break any of these rules."

There are a total of 16 rules in place that must be followed. While most of these are common sense (no pornographic, discriminatory or illegal content), there are some specific ones that may be of interest to YouTube and Twitch users, including:



"You can't sell or otherwise earn any compensation from your item, including through advertisements in the item. This means you can't charge money in exchange for your item, post it on a site that requires subscription or other fees to view the item, or post it on a page you use to sell other items or services."


"You may make your item available on Youtube or Twitch and participate in programs on those sites that allow you to earn revenue from ads displayed in connection with your item."

"You may use the item on a page where you ask for optional donation requests."

"Your Items may not use the name of the Microsoft Game in their title. For example, we don't object to "Red vs. Blue". We don't object to "Operation Chastity". But we do object to "Halo [insert the title of your Item here]". We want to make sure consumers don't get confused."

"If you want to use the soundtracks or audio effects from the original game, we often license those from or to third parties and don't always have the rights to pass them on to you. If we do, we'll let you know. For example, we might mention on the community website for a particular game whether you have these rights, so you'd do well to check. If we don't let you know, you need permission from a third party, especially for games with licensed music. But we'll confirm right here that the music from Halo 3 is available for your use in non-profit ventures thanks to an arrangement with O'Donnell/Salvatori, Inc, composers of this iconic theme."


Microsoft's rules also state that players must post the following disclaimer somewhere it can be found: "[Name of the Microsoft Game] © Microsoft Corporation. [The title of your Item] was created under Microsoft's "Game Content Usage Rules" using assets from [Name of the Microsoft Game], and it is not endorsed by or affiliated with Microsoft."
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Re: Microsoft's new content usage rules allow us to make money from gaming videos

Post  minkey_monkey on Tue Jan 13, 2015 8:55 am

Sounds good for those who know how to utilise it properly/ understand all the red tape malarkey, personally I would get confused and probably end up getting an ms slap lol

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Re: Microsoft's new content usage rules allow us to make money from gaming videos

Post  Sedgendary on Tue Jan 13, 2015 9:52 am

Sounds like they are just confirming that you are able to lets play any of the Microsoft as long as it is not being hosted behind a pay wall and confirming that you are allowed to make money from advertising / donations which has been a bit of a hot topic with Let's Plays recently. This is good news for anyone who wants to do this.

The interesting bit from this is the bit about Halo 3 where they are giving permission to use the soundtrack as long as it is not in a commercial project.
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Re: Microsoft's new content usage rules allow us to make money from gaming videos

Post  Sedgendary on Fri Jan 16, 2015 12:02 pm

Major Nelson has now clarified on this a little bit:

"We’ve heard some fans are confused about our Game Content Usage Rules and specifically using game titles in connection with user generated content. Of course, we recognize our community needs to use Game titles to identify and describe their creations. The portion of the Usage Rules in question is focused on using Game titles in ways that are confusing about the source of the content or misrepresent Microsoft’s role in the creation.

We took an exciting step forward last week by updating our Game Content Usage Rules to enable Xbox fans to participate in the partner programs on YouTube and Twitch and earn revenue for ads in connection with their videos. A major goal of this update was to bring the policy in line with current community usage. The policy has always been about enabling creators to use our game content, and we recognize it only works if their content can be found. The key here is for people to use game titles for discovery and not misrepresent Microsoft’s role in the content’s creation.

We’ve heard the feedback and will be updating the language in the policy to provide some more examples and clarification of this clause with the revised version below:

In addition, your Items may not use the name of the Microsoft Game in their title to give the impression that Microsoft is the source of the Item, or authorized or endorsed the Item. Items that make referential use of our titles are fine, for example, “Let’s Play Forza Motorsport 5” or “Tips and Strategies for Halo 5.” Using the Game title to tag your Item on social media is fine. We also don’t object to “Red vs. Blue” or “Operation Chastity”. But we may object to “Halo: Covenant Strike,” for example, if it could be confused as something Microsoft produced or licensed, or if it could be mistaken as an official part of the Game. We just want to make sure consumers don’t get confused.

Rest assured, we have not seen rampant abuse of this and we’re not actively seeking violations on YouTube and Twitch. We love that you’re passionate about our games and we want you to create great works. This is a small way for us to protect against abuse. Sorry if there was any confusion."
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